XR MediaNever miss another electrical job.
24/7 AI receptionists for Australian electrical businesses.
When you are in a roof space, isolated at a switchboard or halfway through a commercial fit-out, the phone keeps ringing. XR Media answers every call, works out whether it is an urgent fault or a job to quote, and books it in. Adelaide-based, working with electricians across South Australia and the rest of Australia.
Your hands are busy. The phone doesn't care.
Electrical work does not pause for a ringing phone. An unanswered call is rarely a call that waits — it becomes a job for the next electrician on the list.
You're in a roof space at 2pm
Crawling over trusses with a torch in your teeth. The phone is in the ute and three people have already called about a dead circuit.
You're isolated at a switchboard
Boards off, tester in hand, gloves on. Stopping to answer is not just inconvenient, it breaks your concentration on live work.
You're on a commercial fit-out
Site noise, a builder chasing rough-in dates, and a residential customer trying to book a switchboard upgrade at the same time.
A whole street loses power
When an outage or a nuisance trip hits a suburb, ten people ring at once. Whoever picks up first wins all ten jobs.
A customer with no power does not leave a message and wait. They call the next name in the search results, and once someone else has been to the board, the repeat work, the switchboard upgrade and the referrals go with them.
From fault call to booked job
Your receptionist is configured around how you actually run the day: what counts as urgent, who takes after-hours calls, and how far you travel.
Answered before the second ring
No voicemail, no queue. The caller starts explaining their fault straight away, whether it is 7am on a Monday or 11pm on a public holiday.
Fault triaged and details captured
Is it a total outage, a tripping safety switch, a hot smell at the board, or a quote for downlights? It asks the questions a good sparky would, then takes the address, access notes and site type.
Escalated or booked on the spot
Genuine emergencies transfer to the on-call number. Everything else lands in your calendar with an SMS confirmation to the customer and the full job brief to you.
One after-hours outage, start to finish
What actually happens when a customer loses power at 6:40pm on a Thursday.
Power goes out in Prospect
A homeowner loses half the house after a safety switch trips and won't reset. She searches, finds you, and calls at 6:40pm.
The call is answered instantly
Instead of voicemail, she is greeted by your receptionist and explains what happened before and after the trip.
It is graded as urgent
Partial power loss with a switch that won't reset is flagged as a priority fault, not a next-week booking.
Address and access captured
Street address, suburb, meter box location, whether the property is tenanted, and a callback number.
Escalated or booked
If you take after-hours call-outs, the call is transferred to your on-call mobile. If not, she is booked into your first slot tomorrow.
Everyone has the details
She gets an SMS with the time and your details. You get the fault description, address and transcript before you turn the key.
Total time on your part: none. You either take a transferred emergency with the full picture, or you find a booked job and a job brief waiting when you finish the one you are on.
More jobs on the board, fewer interruptions
The outcomes electricians notice in the first month.
Never miss urgent electrical work
Emergency faults are the highest-value calls you get and the least patient. They are answered and graded in seconds.
Stay on the tools
No climbing out of a roof for a price on a fan install. You keep working while enquiries are handled properly.
Safer focus on live work
Testing and terminating deserves your full attention. The phone stops competing with the job in front of you.
Win after-hours call-outs
Evenings, weekends and holiday shutdowns are when faults appear and when most electricians are unreachable.
Better-prepared arrivals
You know the fault, the board type, the access and the site before you leave, so you carry the right gear.
A more professional front door
Builders, agents and homeowners all get the same calm, consistent response instead of a rushed answer from a ladder.
Built around an electrical business
Everything below is configured to your triage rules, service area and job software before it takes a live call.
24/7 answering
Covered through jobs, after hours, weekends and shutdown periods.
Appointment booking
Real availability offered, with travel time between suburbs built in.
Emergency call screening
Outages, burning smells and exposed wiring flagged as priority, not queued.
Call transfers
Warm transfers to your on-call mobile for faults that cannot wait.
Job software integration
Leads and jobs pushed into the system you already run your day from.
Calendar sync
Google Calendar, Outlook or iCal, with your own buffers and blocked-out days.
Missed-call recovery
Instant SMS and a callback when a call slips through anywhere in the chain.
SMS updates
Confirmations, arrival windows and reminders sent to the customer in writing.
Full call records
Transcripts of every fault description, useful for quoting and for compliance paperwork.
Residential and commercial rules
Different questions for a homeowner and for a builder chasing rough-in dates.
Questions electricians ask us
Straight answers, no hedging.
Can it identify urgent electrical faults?
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Yes. We build your triage rules with you: total or partial power loss, a safety switch that will not reset, burning smells, smoke, sparking outlets, exposed or damaged wiring, and water near electrical equipment are all treated as priority faults. Quotes, upgrades and fit-off work are handled as standard bookings.
Can it prioritise emergency jobs over routine work?
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It can. Priority faults are pushed to the front of the queue, offered your emergency response window, and flagged in the notification you receive so it is obvious at a glance what needs moving.
Can it transfer urgent callers to me or the on-call electrician?
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Yes. You nominate who takes after-hours and emergency calls, and the rules can change by day, time and roster. If nobody answers, the caller is booked into your next available slot and you get the transcript immediately.
Can it answer after hours and on weekends?
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That is usually where it earns its keep. Faults appear at night and on weekends, and most electricians are unreachable then. Calls can be answered around the clock or only outside your normal hours and when the line is busy.
Can it work with ServiceM8 and other job-management platforms?
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Yes. Many job-management platforms — ServiceM8, Tradify, simPRO, Fergus and similar — offer APIs or other integration methods, so enquiries, customer details, bookings and call information can be passed into your existing workflow. Supported systems are connected through custom integrations and automation, with the exact setup depending on the platform and what you want the receptionist to do. More advanced integrations are included where appropriate in higher-tier or custom deployments.
Can it handle commercial work as well as residential?
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It can, and the questions differ. For commercial callers it captures the site, contact on site, access and induction requirements, and the builder or facility manager's timeframe. For residential it focuses on the fault, the address, tenancy and access.
Will it quote a price over the phone?
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Only within limits you set. Most electricians give a call-out figure and indicative ranges for common work like a switchboard upgrade or additional power points, then confirm on site. It will never invent a number.
Does it know I am a licensed electrician doing compliant work?
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We configure it with your licence details, service area, insurance and the work you do and do not take on, so callers get accurate answers instead of guesses. Certificates of compliance and testing stay with you.
Do I need to change my number?
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No. Your existing number is forwarded, either all the time or only after hours and when you are already on a call.
How long until it is answering my calls?
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Once we have received everything we need from you — required business information, approvals, access and integrations — you are live and answering calls within 7 business days. If we miss that deadline, your first month is free. We map your fault triage, service area, availability and escalation rules, test it with you, then switch it on.
Run more than one trade under the same number? See the plumbers, dentists, law firms pages, or the full AI receptionist overview. Costs are covered on our AI receptionist pricing page, and South Australian sparkies can read how we work with Adelaide businesses.
Hear it handle
a fault call.
Book a short demo and we will walk through the calls you are missing, set out how urgent faults would be triaged and escalated, and let you listen to a receptionist configured for an electrical business.
Want the bigger picture first? Start on the XR Media homepage.